Bellyrubs · launch plan · updated weekly (Friday reviews)

Launch: Wednesday 9 December 2026

Scope locked 4 Aug: all four services (grooming · walking · vet incl. video consults · pet boarding) · the trust & conversion UI layer before launch · Android + iOS. Five Friday checkpoints stand between today and launch, and the two fallback decisions are agreed in advance — so no single external dependency can move the date.

⚠ Fallback 1 — boarding needs its tax opinion by 30 Sep ⚠ Fallback 2 — iOS needs Apple approval by 4 Dec

▸ Click any bar, checkpoint line, or fallback to see what gets done, by whom, and how it's verified.

A3
A10
A17
A24
A31
S7
S14
S21
S28
O5
O12
O19
O26
N2
N9
N16
N23
N30
D7
Critical pathplatform → money → customers
Legal · Tax · Govtexternal clocks — all started in Aug
Apps & storesAndroid + iOS
Supplyfounder-led · highest-attention lane
Demand · supportneighbourhoods → pilot → launch
Trust & conversion UIthree phases, each device-verified
C1
C2
C3
C4
C5
🚀
build & engineering legal · tax · filings stores & infrastructure market preparation real-money phases external / decision │ C1–C5 Friday checkpoints
Interactive launch plan · updated at the weekly Friday review from the internal build plan. Owners: Founder · Engineering · CA (tax) · Legal (counsel) · External (third-party clocks). Governance worth knowing: engineering never holds production credentials — the founder is the sole actor on production systems; every claim on this page is verified by a test, a filing, or a reconciliation, not by assertion.